All You Need to Know About Amazon Fresh - Episode 147

INTERVIEW WITH LAUREN SUTEHALL

 

DESCRIPTION

Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms.

Tune in to discover more about Amazon Fresh! And don’t forget to check out “The Ultimate Guide to AmazonFresh in 2020“.

Lauren is an experienced Project Manager with a demonstrated history of working in the marketing industry. She is a former Nuclear Engineer in the US Navy and former Deloitte Senior Consultant. Lauren graduated from the Kellogg School of Management and later on developed a passion for helping clients grow sales on the Amazon Marketplace.

KEY TAKEAWAYS

  • Amazon is moving aggressively into the Grocery category.

  • Amazon Fresh offers convenience for shoppers - CPG and Grocery brands should consider enrolling in this program.

  • Overview of the program:

    • Available in over 2000 cities 

    • Providing over 500,000 different products

    • 23 fulfillment centers with Amazon Fresh capabilities

    • Types of products: fruits & vegetables, meats, snacks, seafood, wholefoods products, non-perishable products (personal care cosmetics, baby care products)

  • DIfferences between Amazon Fresh and other platforms:

    • Convenience (available for Prime members)

    • Same day delivery, advanced scheduling

    • A huge organic food selection

    • Pricing - some items are cheaper than in local grocery stores

    • Coupons for Fresh items

    • Weekly fresh newsletter

    • Fees are folded into the Prime membership fee

  • Who can enroll and what are the requirements:

    • Invite only platform - Vendor Central sellers

    • Collaboration with 3rd party distributor

    • Food safety specific requirements

  • Lauren outlines the differences between Amazon Fresh, Prime Pantry, and selling in the Grocery category through Vendor Central.

  • Predictions:

    • There is going to be some rationalization of the various grocery platforms on Amazon - this is confusing for customers and for brands.

    • Instacart is going to prompt a lot of innovation from Amazon - it’s a very strong competitor in the Grocery category.

    • Potential expansion of Pantry to Seller Central.

MENTIONED IN THIS EPISODE

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