Amazon Live Video & the State of Influencer Marketing on Amazon, With Lara Eurdolian - Episode 165

INTERVIEW WITH LARA EURDOLIAN, THE FOUNDER OF PRETTY CONNECTED ACCESSORIES

DESCRIPTION

Today we are joined by Lara Eurdolian, Founder, Editor, Event Host, On-air, Blogger, Marketing Consultant. Lara is the Founder of Pretty Connected and works as an event host, on-air, and marketing consultant in the beauty space. She also works part-time at NewBeauty magazine on special projects. She also has a beauty charity that focuses on bringing awareness of sustainability in the beauty industry and helps keep products in circulation and donated to various shelters. In 2014 she launched an accessories line.

Tune in to learn more about Amazon Live!

 

KEY TAKEAWAYS

  • Lara shares her live streaming experiences so far.

  • When you are doing live streaming, people get to know you a bit better, see your products being tried out.

  • Amazon Live represents new ways to engage with influencers.

  • Amazon emphasizes excitement about products.

  • Letting know people via Instagram and other social networks you’ll be live, to promote your Amazon.

  • Amazon Live: you have to be a registered brand or join the influencer program (Amazon Affiliates program).

    • People can shop your entire look.

    • It doesn’t have to be expensive, you just need your phone.

    • You can pre-add products to your carousel so people can click on them while watching your live video.

    • Especially important on Amazon - seeing product being tried out.

  • Brands are trying to engage individuals, especially since the pandemic has started.

  • Brands should know who are they hiring and why.

  • You can decide what makes sense for your brand.

  • Is the Amazon Influencer program an attractive compensation model by itself? 

    • Fashion bloggers are making money, but they need to build it first; a small percentage of sales is going to influencers.

    • People are already shopping on Amazon, so it’s easier, it’s more interactive.

    • You get what you put into it.

  • Brands should:

    • Identify people with different followings.

    • Do their research.

    • Check if there’s a preexisting relationship.

    • Considers influencers from different platforms.

    • Not underestimate the power of DM.

    • Consider the type of content.

  • Connect with Lara @prettyconnected

  • Brands she is interested in:

    • Fashion, beauty, gadgets

    • Multiuse products

    • Small businesses

    • Anything that makes life easier.

MENTIONED IN THIS EPISODE

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