Answers to Your Top Asked Questions About Vendor Central - Part 1 - Episode 249
INTERVIEW WITH JOÃO COUCEIRO DA COSTA
DESCRIPTION
In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts.
Kiri and João cover some of the main questions we get from our clients regarding Vendor Central. This episode will have two parts, make sure to tune in next week, for part 2!
Make sure you tune in to find out more!
“It’s a very valuable program that Amazon offers (AVS). You have a brand specialist, you have project managers, you have a whole team working for you, and there’s accountability which Amazon also has. ”
KEY TAKEAWAYS
Kiri and Joao are discussing several top-asked questions from Vendor Sellers.
The first one is: Do I have a Vendor Manager / Why is my VM unresponsive? Kiri and João discuss this topic, why some sellers don’t have a VM, and what should be done to be assigned with one?
AVS - Are you paying a percentage of COGS to AVS or it there a flat fee? Amazon Vendor Service, has a flat fee per year, up to $1M.
Joao shares what are some of the things that AVS Can do for brands vs the limitations that the program has.
AVS can be valuable for brand specialists, and vendor managers, there is accountability that Amazon has, and the ease of resolving issues is a huge perk for vendors.
Another question vendors are asking is ‘Should I enroll in Subscribe and Save? Can I enroll only certain ASINs?’. Joao covers this question and gives us his perspective on the program, how does it work, and is it worth it?
S’n’S works a bit differently than the Seller Central S’n’S program, you don’t have as much control over it, however, it’s a really effective program, for consumables there’s a guaranteed revenue and other perks.
Kiri and Joao discuss what Net PPM is and why is it important. There’s always confusion about which metrics we should be looking at to assess the real value of our business on Amazon. Net PPM is the metric we should be looking at the most. It’s not your perfect margin, it’s Amazon’s margin on your product. It’s not the final metric that Amazon looks at, but it’s the only one a vendor can influence.
Other metrics that are important for Vendors to track? Shipped COGS, which is more important than Shipped Revenue. Joao mentions metrics you shouldn’t be looking at as well.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with João Couceiro da Costa
