Choose Your Partner With Care: 4 Retail Marketplace Management Options to Consider With Acadia CEO Jared Belsky - Episode 322
INTERVIEW WITH JARED BELSKY
DESCRIPTION
In this podcast episode, Kiri speaks with Acadia's co-founder and CEO Jared Belsky. They discuss the various options available to brand-side marketers and sales leaders for retail marketplace management.
They delve into the pros and cons of four options, including in-house investment, agency support, technology companies, and resellers, providing valuable insights for ecommerce professionals as they strategize for growth in 2024.
Make sure you tune in to find out more!
“The accounting principles of 2023 are remarkably similar to the accounting principles and rules of 1970. But then you look at retail, media marketplaces, products players, platforms and measurement methodologies of today have almost nothing in common with just twelve months ago.”
KEY TAKEAWAYS
In today’s episode, Kiri and Jared discuss:
Identifying the options available for brand-side marketers to seek help in achieving growth goals in the face of various challenges
The need for clarity in understanding the differences between in-house investment, agency support, technology companies, and resellers
Considerations for beefing up in-house investment, including justifying headcount and focusing on specialization
The significance of understanding the economics and aligning with the business requirements when considering agency support
Exploring the complexities and risks involved in engaging with resellers in the context of offloading operations and maintaining control over distribution, pricing, and inventory
Evaluating scenarios when it may not be ideal to engage an agency, such as the need for specialized expertise, economic considerations, and the importance of effective client sponsorship
The collaborative role of the client in nurturing a successful relationship with an agency and making informed decisions amidst the pressures of ecommerce growth goals for 2024
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Kiri Masters
Connect with Jared Belsky
