Evolution From Amazon MWS-API to Amazon SP-API - Episode 158

INTERVIEW WITH OTHMANE SGHIR 

DESCRIPTION

In today’s episode, we are joined by Othmane Sghir, CEO & Co-Founder of DataHawk. DataHawk is an Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increase sales, optimize margins, boost productivity, and gain insights. We are talking about Amazon’s recent evolution from Amazon MWS to Amazon SP-API.

Tune in to learn more!

In 2017, Othmane co-founded DataHawk, a software-as-a-service Big Data company. At DataHawk, they have a mission to help their clients thrive on Amazon thanks to the leading Search Engine Marketing and Market Intelligence software that assists them in growing their sales and improving their margins.

KEY TAKEAWAYS

  • The transition from Amazon MWS-API to Amazon SP-API:

    • MWS was present for a long time, it’s been the only reliable API that Seller Central users were able to use to fetch data from their accounts

    • Major limitation - it’s focused only on SC users

    • MWS vs EDI - MWS is accessible and EDI is using technologies that require a lot of additional work and implementation that could become more costly

  • Othmane explains what this means practically for brands.

  • What should brands be doing now to take advantage of this improvement?

    • If they were relying on other vendors, they’re going to be able to get better rates on the access they have, get access to more data points and analytics

    • 30%-40% of people have the need to access more data

MENTIONED IN THIS EPISODE

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