Google Marketing Live 2022 - Episode 243

INTERVIEW WITH CHAD CROWE

DESCRIPTION

Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.

Make sure you tune in to find out more!

“Success is where opportunity meets preparedness’ and part of our jobs as marketers is being ready for these opportunities.”
— Chad Crowe

KEY TAKEAWAYS

  • Chad’s career background and what led him to become a paid media expert and eventually join Acadia as Head of Operations.

  • What is Google Marketing Live?

  • AI’s role in google advertising and analytics going forward

  • The move from Google Analytics to GA4 and what that means for brands

  • Why Google’s Performance Max (AI-driven bidding) is the next big thing

  • The need for consistent and well-tracked campaigns that can be tested

  • Google signals that “creative matters again”. Still - test everything even if you think you know your customer profile

  • How to run a good test

  • Google’s new approach to the omnichannel shopping journey

  • Why Chad has changed his mind about AI in advertising

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Chad Crowe

Read Chad’s Blog post on Acadia.io

Learn more about Acadia.

Learn more about Bobsled Marketing.

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