How Amazon Vendor Central Delivers for Faber-Castell - Episode 127

INTERVIEW WITH MILLI JIMENEZ

 

DESCRIPTION

We have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the way she sees these channels evolving, going forward into the future.

Milli started her career with search engine optimization, pay per click ads, and social media management. She was fascinated by the data that comes along with all aspects of digital marketing and that fueled her desire to dive deeper into the field of e-commerce. Six years ago, she started working with direct-to-consumer e-commerce, via Amazon, and she managed mainly paid advertising and product merchandising for a home-improvement company. She has now transitioned to her current role at Faber-Castell USA. 

Be sure to tune in today, to hear what Milli has to say about Amazon's Vendor Central and Seller Central channels.

“Stay up to date on everything. Amazon’s always changing so be proactive, be curious, and always be willing to learn something new.”
— Milli Jimenez

KEY TAKEAWAYS

  • Milli explains what Faber-Castell’s Creativity for Kids piece is all about.

  • Faber-Castell has another brand called Creative Studio, that focuses on students and hobby artists.

  • The Faber-Castell brand has multiple age ranges of product types in it.

  • Milli talks about what she sees happening in the future of the Seller Central and Vendor Central channels for brands.

  • Milli thinks that the data behind Amazon's Vendor Central and Seller Central will eventually mold to having the same access levels.

  • Milli shares her view on when Vendor Central is the right choice for a brand and when Seller Central is the right choice for a brand.

  • How Vendor Central is closer to the story-telling goal than Seller Central is.

  • One of the cons of Vendor Central is pricing control.

  • Setting your expectations appropriately when selling on Amazon.

  • Walmart is becoming more of a challenger in the e-commerce space.

  • The way the landscape is shifting between the different marketplace players.

  • The Amazon team at Faber-Castell is small but mighty.

  • Milli explains how she stays in tune with Amazon's news and best practices.

MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

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