How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
INTERVIEW WITH ANDRELIZ BAUTISTA MCGLADE AND LISA LEVIN
DESCRIPTION
In today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce.
“You could find almost every premium brand on Amazon. So I really don’t think that it’s an issue as it was before. And I think part of what Acadia has helped us do also is to set up our brand protection and also our strategy with not discounting too much. So it’s not like we’ve become a discount brand or anything.”
KEY TAKEAWAYS
In this conversation you’ll learn:
Key Highlights:
- Lisa Levin shares the origins of Pharmacopia, how she transitioned from graphic design to herbal medicine, and the brand's early commitment to creating clean, toxin-free products.
- Andreliz Bautista McGlade discusses the transition of Pharmacopia from gift products to natural groceries and later into beauty, including a brief stint on QVC.
- The guests elaborate on the partnership with Hunter Amenities, the pivot to an exclusive hotel brand, and the subsequent relaunch of their aromatherapy retail line through Amazon and their own branded site.
- They discuss the challenges of expanding into various channels, managing brand identity in marketplaces, and optimizing their ecommerce strategy with the help of partners like Acadia.
- The episode also covers the performance of different sales channels, the challenges of leveraging their hotel presence for direct sales, and the unique opportunities and strategies for brand growth in the ecommerce space.
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Kiri Masters
Connect with Julie Spear
Connect with Andreliz Bautista McGlade
Connect with Lisa Levin
