How the Pandemic is Changing the Ecommerce Industry - Episode 136
INTERVIEW WITH MARK POWER
DESCRIPTION
In this episode of eCommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect in the days to come, and much more.
Mark has successfully built agencies across the digital spectrum, most recently at the Interpublic Group. Prior to that, he led a mobile and innovation agency Ansible and was EVP at Reprise, the digital media division within IPG Mediabrands. He created the Amazon-centric marketing agency Podean to help brands connect with the modern digital consumer.
“The big CPGs are just cutting so much brand-building budget at the moment and actually re-allocating it to ecomm.”
KEY TAKEAWAYS
Mark is seeing a lot of partnerships forming, but there are a lot of brands that are struggling to overcome the challenges brought by the Covid-19 situation.
Heads of eCommerce are getting bigger budgets and they are not sure how to spend them.
Changes are happening at big CPGs at the moment.
Mark thinks that the advertising opportunity lies in shoppable media that has brand building components.
A number of brands want to accelerate on Amazon and other marketplaces, yet their presence is poor.
Logistics are being affected by the current situation, especially for companies that manufacture their products in China.
Politics are going to determine how the US re-groups its manufacturing.
MENTIONED IN THIS EPISODE
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Connect with Mark Power
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Learn more about Podean
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