Introduction to CDPs (Customer Data Platforms) with Seth Hirsch - Episode 270
INTERVIEW WITH SETH HIRSCH
DESCRIPTION
In today’s podcast, we are talking with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients.
Make sure you tune in to find out more!
With a mind for analyzing, Seth took a number of routes in the data-driven retail universe before winding up as Acadia’s Head of Analytics. It’s a position that calls for easy explanations of complex issues.
“CDP stands for customer data platform, and really I think the best way to think about it is a centralized location with all of your first-party customer data that you might have.”
KEY TAKEAWAYS
In part one of the Seth Hirsch interview, Kiri and Seth discuss:
What is a CDP, and why is it an exciting brand concept? What’s the promise?
What kind of companies benefit from CDPs? Is this kind of solution just for large companies?
What kind of business questions can a CDP answer?
Some disappointments that brands have had when they invested in a CDP.
“The magic bullet is not software. It's the team using the software.”
Why is technology alone not the answer?
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with Seth Hirsch
Learn more about Acadia
