Mid-Year Check-In: Retail Trends With Russ Dieringer of Stratably - Episode 296
INTERVIEW WITH RUSS DIERINGER
DESCRIPTION
In today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably. In this episode, Kiri and Russ discuss the mid-year trends and topics in the eCommerce industry.
Make sure you tune in to find out more!
Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.
“It’s not that content isn’t impactful. It’s just that our measurement capabilities around it have not caught up. Just because we can’t measure something doesn’t mean it’s not worth doing.”
KEY TAKEAWAYS
In today’s episode, Kiri and Russ discuss:
The launch of "Stratably Live," a series of live virtual events covering various eCommerce topics.
The saturation of retail media networks, with over 60 networks launched in recent years.
They highlight that most consumer brands focus on 3 to 5 retail media networks that offer unique value and meaningful results.
A debate on whether the saturation indicates the end of the retail media network boom or if it is a result of the COVID-19 pandemic driving opportunities for brands and retailers.
The discussion touches on the challenges of measuring the impact of content and the need for transparent reporting and measurement in retail media networks.
Kiri mentions the role of aggregators like Criteo and CitrusAd in the land grab for signing up retailers.
They discuss the complex measurement calculations for omnichannel retailers and the broader outcomes that retail media investments can bring, such as expanded store distribution.
The lack of awareness around digital and physical channels' growth
Surprising statistics for consumer brands regarding digital and physical channels
AI's potential game-changing and disruptive impact on search and indexing
Amazon's strong competitive positioning and growth potential compared to rivals
Some organizations feel like it's "Day 2" at Amazon and seeking alternatives
Amazon advertising is targeting non-endemic brands (car manufacturers, insurance providers, colleges, etc.) for further growth in advertising revenue.
Non-endemic brands will increase competition on the Amazon DSP platform, driving up bidding for ad space on Amazon.com, the app, and third-party sites.
Amazon advertising is focused on winning non-endemic brands and demonstrating better performance compared to alternatives.
The growth potential for Amazon advertising lies in capturing a share of the digital ad market for non-endemic brands, keeping it growing at a rate of 20-30% in the coming years.
Russ will be hosting sessions on leading-edge Amazon advertising tactics, video investments, and brand content best practices in the near future. More information can be found on stratably.com/events.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Acadia
Connect with Russ Dieringer
Learn more about Stratably
