Podcast Retrospective: My 4 Favorite Podcast Episodes - Episode 227

DESCRIPTION

This week on the eCommerce Braintrust podcast we’re looking back at the last 18 months and remembering some of the most incredible conversations we’ve had with people who are experts in their field. The four episodes we are highlighting today are just some of the conversations on topics that are even more relevant today.

Make sure you tune in to find out more!

Today’s sponsor is Synder.

Synder makes tax season feel like a Friday night because it helps Amazon businesses to close their books correctly, always have a P&L report, balance sheet and inventory tracking on hand. If you run your business on more than one sales channel, Synder is perfect for you to have all of your revenue and expenses data in one ecosystem and set up KPIs that work for your business. You can start Synder with 40% off with the coupon code EASYBOOKS by going to Synder’s website, that’s synder.me/braintrust and submitting your email in the special form. Visit the website to get a discount and also receive an actionable ecommerce checklist on crucial metrics understanding along with the coupon code EASYBOOKS. Manage your data like a Thanos!

“I just wanted to give you a snippet of past episodes that you might enjoy going back and listening to.”

— Kiri Masters

KEY TAKEAWAYS

The Ideal CPG Organization Structure: Julie Liu From Clif Bar - Episode 149
- Julie was the shopper marketing manager at Clif Bar at the time.
- We got the behind-the-scenes view into how Julie considers existing and emerging shopping platforms. At the time, Instacart was fairly new.
- She shared some interesting criteria about how she considers new sales channels and shared a rubric around what kind of attributes should be there for new shopping channels and retail media channels to consider.
- Also, we got a peek into what her ideal organization design is for the new ecommerce era.
What Retailers Think About Instacart (and What That Means for Brands) - Episode 178 with Karen Short
- Karen is an equities analyst at Barclays Investment bank.
- Karen and her team have written a research report called Dissecting the Instacart Addiction which was instrumental in the background for Instacart for CMOs, a book launched by Kiri and Stefan Jordev.
- The research provided a unique view as to how retailers think about Instacart.
- To have products listed there, they need to be distributed through retail partners. If you’re a brand, having that retailer engaged with the Instacart platform is a critical piece.
Retail Media Assessment Criteria With Mindy Fashaw of Pacvue - Episode 195
- Mindy is the COO of Pacvue and the conversation was about retail media assessment criteria, which is Mindy’s core competency at Pacvue.
- There’s no real specific framework for retail media framework, it depends on the company and its priorities.
- She spoke about looking at staffing, budgeting, measuring actual business objectives, not just the metrics served up by the ad platforms.
Four-part series with Sri Rajagopalan - Episodes 140 to 143
- Sri’s background is as a senior leader at very large CPG brands like PepsiCo and the conversation was about profitability in ecommerce.
- The first episode is about incentives and leading the ecommerce cause within a brand. Sri took some time to explain the allocation of budgets between different teams at a large company, how the industry is shifting to a different point of view on search marketing.
- The second episode is profitability and how for large enterprise brands the DTC opportunity is often one that’s difficult to get profitable.
- The last two episodes are about the omnichannel dilemma and about what’s next.