Retail Media Deep Dive: Ingrid Milman Cordy from Nestle Health Sciences - Episode 266
INTERVIEW WITH INGRID MILMAN CORDY
DESCRIPTION
Today Kiri speaks with friend, collaborator, and Sr. Director of Digital Strategy at Nestle Health Science, Ingrid Milman Cordy.
Make sure you tune in to find out more!
Ingrid has been a thought-leader in the DTC, Digital Marketing and eCommerce space for the past 15 years. Leading Digital Growth at many of the fashion, beauty and CPG brands that you know and love like MAC Cosmetics, elf Beauty, Ann Taylor/LOFT, Pepsi, Nuun Hydration and more. Her passion for connecting the brand, creative and technical development has resulted in award-winning digital experiences and growth that are relentlessly consumer focused to deliver proven results.
Ingrid is also the host of the “human-centric retail podcast” Infinite Shelf, where Kiri made a few guest appearances in Season 2.
“Be honest with yourself what your goals are, and use the metrics available that will help you determine whether you achieve those specific goals.”
KEY TAKEAWAYS
This episode is part of our Retail Media Deep Dive series, where we discuss the shape of retail media from the perspective of brand-side digital leaders. In this episode, you’ll hear about:
Nestle Heath Sciences is a portfolio of brands which has a digital center of excellence, which is where Ingrid sits. She supports 15 brands with best practices, each of which might have their own model and POV about retail media & marketplaces.
Ingrid views retail marketplaces as a marketing channel - just another way to get on the shopping list.
Nestle Health Sciences shared ownership of retail media between the CoE and the brand. Ingrid believes in “Accountability, not siloes”. Ultimately the brands roll up to an individual P&L, and a retailer P&L within that brand. Embrace the RACI chart!
Ingrid’s unique perspective that Amazon should be separated out from other retail media channels once it gets to 20-25% of your business.
What retail media metrics Ingrid pays most attention to.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with Ingrid Milman Cordy
Learn more about Nestlé Health Science
Learn more about Infinite Shelf
