The Evolving Customer Acquisition Mix, Limitations of AI, and Commerce Outlook - With Jack Ogilvie, Partner at Acadia - Episode 277
INTERVIEW WITH JACK OGILVIE
DESCRIPTION
In today’s episode, Kiri speaks with Jack Ogilvie, Partner at Acadia, where he coordinates a team that designs service solutions for clients who are looking to make the best use of every marketing dollar - whether that is through SEO, performance media, Amazon and retail media, analytics, or organic social.
Make sure you tune in to find out more!
Jack has the good fortune to speak with 10+ brands each week about their marketing issues and needs and combined with 16 years in the industry across all functional areas, this allows him to pattern-match quickly and ask some great questions.
Before Acadia, Jack started and built a digital marketing agency Techwood Consulting, which was acquired by Acadia approximately two years ago.
“I’ve joked with peers that if I had known that you could help clients this much faster by having the access to this level of talent on this scale I would have wanted to have made this move earlier.”
KEY TAKEAWAYS
In today’s episode, Kiri and Jack discuss:
Jack introduces himself and talks about his previous experiences, and what his role at Acadia is now.
The online commerce industry evolves a lot. What Kiri gathered from speaking with more tenured digital folks like Jack is the rapid rise and eventual fall of various marketing tactics, and some seem to come back into favor later on.
Kiri asked Jack what marketing tactics seemed to be waning versus on the rise.
Paid social growth and then changing media landscape
Amazon increasing importance
Organic growth
What tactics are coming back?
Organic growth
With Jack’s background, he has a good foundation for pattern-matching and has seen this movie before. He shares his predictions for the next 2-3 years.
AI in ad buying
OpenAI
Kiri and Jack talk about how should brands think about marketplaces in the context of their broader brand/commerce strategy, and what are some risks that brands who engage a paid media-only agency.
Jack is also talking with a lot of brands about making every dollar count through better measurement. Jack gives some examples and shares why is that important.
To learn more, listen to the full episode!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with Jack Ogilvie
