The Retail Round-Up - “You Complete Me” - Episode 386
🎙️News Review with Armin Alispahic & Ross Walker of Acadia
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.
It’s time for another episode of the Retail Round-Up, March edition!
From a new fee structure on promotions to a longer Prime Day event and Amazon’s deeper push into TV advertising, these updates could reshape how brands approach pricing, marketing, and overall strategy.
Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead.
Make sure you tune in to find out more!
“I feel like Amazon is still finding its footing here in terms of getting a piece of the general linear TV media buying universe. But I think they want to dominate it.”
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Armin discuss:
Amazon’s New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands’ profitability, particularly ahead of Prime Day.
Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending.
Amazon Launches Complete TV – Amazon’s Complete TV is designed to help TV buyers maximize cost per reach while maintaining a dynamic audience strategy. The key value? It prevents audience overlap and centralizes both linear and streaming TV buys.
Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking.
Amazon's New Partnerships with Adobe & Google – Amazon has been making strategic moves this month, announcing partnerships with both Adobe and Google. These collaborations offer key insights into Amazon’s advertising ambitions and where its ecosystem is heading.
Updates in Seller and Vendor Consoles – Amazon has been rolling out a wave of updates across Seller and Vendor Central, particularly within vendor analytics, retail analytics, and the Voice of the Customer (VoC) dashboard.
MENTIONED IN THIS EPISODE
Connect with Acadia’s Director of Retail Media, Ross Walker
Connect Acadia’s Operations Team Lead, Armin Alispahic
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley
Learn more about Acadia
