What Made This Year’s Prime Day the Biggest One Yet? - Episode 299
DESCRIPTION
2023 marked Amazon’s 9th Prime Day event. Every year, the shopping event breaks its last record and this year was no exception.
In this episode, host Kiri Masters breaks down several reasons for the continued winning streak, how Acadia’s clients performed this year, winning strategies, and more.
“Amazon said this year’s prime day was the biggest ever. The 1st 24 hours of the event marked the biggest sales day in the company’s history.”
KEY TAKEAWAYS
In today’s episode, Kiri talks about:
The macroeconomic factors the bolstered Prime Day sales results 2023
Why 80% of Acadia’s retail marketplaces clients chose to run deals and discounts, compared with 69% and 64% in 2022 and 2021 respectively
What happens when you don’t run deals, but your competitors do
How Amazon advertising delivered better-than-expected returns and what brands did to make the most of this
That the Sponsored Brand ad type vastly under-performed in terms of CPCs, and what the Acadia retail media team chose to spend ad budget on instead
What glitches occurred this year that affected results (good news here!)
If you want to dive deeper into our results and learnings at Acadia, check out Acadia's annual Prime Day recap here, as well as Kiri’s 2023 recap on Forbes
Connect with Kiri Masters
Learn more about Acadia
Resources mentioned in the episode:
Kiri’s 2023 recap on Forbes
