What’s up Next on the Podcast - Episode 232
DESCRIPTION
In today’s podcast, Kiri gives a preview of what’s to come in the next couple of months: interviews with industry experts, important conversations, relevant topics, and exciting new research.
Make sure you tune in to find out more!
Podcasting is hard to get feedback on! We would love to hear what you think. Which have been your favorite episodes so far? What do you want to hear more about from us? Email Kiri or reach out to her on LinkedIn. Also, it would mean a lot if you wrote a review for EBT on Apple Podcasts, Spotify, or wherever you listen to us.
“That’s been a huge project I’ve been working on, and I’m really excited about what insights we’ll be able to share with everyone. It’s called the Retail Media Budget Allocation Research.”
KEY TAKEAWAYS
Kiri takes a minute to preview what’s coming up on the pod:
In an upcoming interview we will be discussing theses for mid-market retail brands with Jared Belsky, the CEO of Acadia, which acquired Bobsled Marketing in February 2022.
In May, Bobsled will be launching new research and frameworks around retail media allocation.
Retail media is exploding with Amazon disclosing how big their retail media segment is in their financial reporting, Walmart and Instacart growing quickly, etc.
Many brands are moving from the traditional shopper marketing, trade, budget, some digital, to an environment where their trade media and their shopper marketing media are now digital as well. A big challenge is where to spend on media.
Bobsled’s research on the best way to spend your media budget is called the Retail Media Budget Allocation research. Register for the webinar and report using the link below.
There are a few topics discussed with Bobsledders:
A refresher on Amazon Brand Registry with Armin Alispahic - what brand registry is, and isn’t.
A 2022 update on the ‘Supply chain pain’ with Caroline Adams - which clients have seen their supply chain issues resolve recently OR get worse?
DTC vs Amazon with John Pak - leveraging assets while optimizing unique aspects of each platform.
In-house, outsourced, or automated with a Bobsled client - how to think about resourcing your ecomm function.
Next week with friend of the pod Julie Liu, National Manager, Commerce Media at GHIRARDELLI CHOCOLATE COMPANY we will be discussing the evolving role of traditional shopper marketing. What could digital and ecommerce people learn from traditional shopper marketing? Listen to Julie’s previous interview, linked below.
A call for feedback! Which have been your favorite episodes so far? What do you want to hear more about from us? Reach out to Kiri (linked below) and leave a review on Apple Podcast, Spotify, or wherever you listen to us.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters on LinkedIn or via email
Learn more about Bobsled Marketing
Register for the Retail Media Budget Allocation report and webinar
Check out Episode 149: The Ideal CPG Organization Structure: Julie Liu From Clif Bar
