You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship with Jared Belsky - Episode 303

DESCRIPTION

In this podcast episode, Kiri speaks with Jared Belsky, co-founder and CEO of Acadia. They discuss Jared’s new book “You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship” which was published just this week.

Discover the art of fostering successful agency-client relationships, dive into insights from Jared's new book, as they discuss the power of being a great client, effective communication strategies, and the keys to thriving partnerships.

Gain practical advice to enhance your role in the marketing realm. The book is now available on Amazon – don't miss this opportunity to transform your agency collaborations.

Make sure you tune in to find out more!

“Therapy is cheaper than divorce.”
— Jared Belsky, Co-Founder and CEO of Acadia

KEY TAKEAWAYS

In today’s episode, Kiri and Jared discuss:

  • Jared's personal experience as a client side marketer and the challenges he faced managing an agency team.

  • Importance of being a great client and its impact on agency relationships and outcomes.

  • The lack of training and resources for clients to be effective partners.

  • The motivation tax and motivation accelerant concept in agency-client relationships.

  • The premise of the book: How to be a great client and improve agency partnerships.

  • The distinction between creative/strategy work and more tactical implementation in the marketing industry.

  • Using the brief and knowledge of the brand as guides to provide constructive feedback on creative work.

  • Addressing conflicts and disagreements between clients and agencies in achieving desired outcomes.

  • The power of onboarding and creating a shared understanding of goals and KPIs.

  • The importance of communication and regular check-ins (QBRs) in maintaining healthy agency-client relationships.

  • Trust and values alignment as crucial factors in successful agency-client partnerships.

  • Critique of the RFP process and the emphasis on skills and technologies rather than relationship dynamics.

Learn more about Acadia

Connect with Kiri Masters

Connect with Jared Belsky

Get the book on Amazon

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