Zooming Out | Amazon Predictions for Q3 - Episode 138

A SNEAK PREVIEW OF KIRI’S PRIVATE OFFICE HOURS SESSIONS WITH JORDAN RIPLEY

 

DESCRIPTION

This week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest.

And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about the most important Amazon predictions on the horizon and where we see the platform heading in the next three months approaching Q3.

We’re sharing a lot of insightful thoughts and ideas about what’s next for sellers and vendors on Amazon in this episode. And as a bonus, you’ll also get a glimpse into the questions we’re getting from our audience. We hope you enjoy it!

Jordan’s Predictions

  • Some brands forced to re-allocate more resources to Amazon

  • Investment in DTC 

  • Testing other marketplaces

Kiri’s Predictions

  • Amazon Prime Day will be all about Amazon

  • Merchants play role in Amazon logistics diversification

  • Knockoffs will be back

“You should diversify your options a little bit and have multiple ways of getting your products into your customer’s hands. Amazon will recognize merchants that are more flexible with doing direct fulfillment or merchant fulfilment.”
— Kiri Masters

KEY TAKEAWAYS

  • Kiri’s poll about Prime Day. Are you going to be spending more or less this year?

  • Bobsled’s blog post about how COVID-19 changed Amazon

  • A context of why Ecommerce is exploding right now

  • How you can prepare for the changes that already happened

  • Some brands forced to re-allocate more resources to Amazon

  • Amazon becoming “the path forward” for many brands

  • What is “the last mile” of allocating resources to Amazon for brands that were already pretty sophisticated on the channel

  • Investing in DTC

  • Jordan explains why you should spend where demand is

  • Amazon is growing tremendously and they are probably the best positioned to continue growing on the other end of this crisis, but there are still challenges that a lot of brands are facing 

  • The different strategies brands should deploy based on size or category

  • Being flexible and diversifying options to get your product into your customer’s hands might be the best bet

  • Kiri predicts that Amazon may recognize merchants that are more flexible with doing direct fulfillment or merchant fulfilment

  • From a seller or 3P perspective moving forward, is Amazon Seller Central or Walmart Marketplace a better option to achieve sales growth or brand awareness?

  • Walmart represents 10% of Amazon’s volume

  • Kiri explains 1P vs Marketplace

  • What other marketplaces brands are interested in

  • When is Amazon Prime Day taking place this year & how’s it going to be different

  • The counterfeiting and gray market activity is decreasing, but knockoffs will be back

  • The Amazon Vine Reviewer program

MENTIONED IN THIS EPISODE

Season 3Kiri MastersComment