1 Year On: The Amazon Maturity Matrix - Episode 284
INTERVIEW WITH CAROLINE ADAMS
DESCRIPTION
The episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research report which was published last year.
Make sure you tune in to find out more!
Caroline has spent the majority of her career as a product marketer across various industries from consumer product goods to publishing to not-for-profit. As a true proponent of learning, she morphed into the ecommerce world and was trained by an ex-Amazon employee. She joined the Agency side of the business about 4-5 years ago and loves working along clients to help them reach their Amazon goals.
“Amazon is a platform that you have to always be testing. You always have to be trying a new strategy. They’re always coming up with different things and the accounts that are open to being able to try these new approaches are the ones that are most successful on the platform.”
KEY TAKEAWAYS
In today’s episode, Kiri and Caroline discuss:
Last year we worked together on a piece of research and framework called the Amazon Maturity Matrix. Kiri and Caroline recap the framework.
They discuss what were some of the big findings that Caroline thought at the time were significant.
What changed a year on from the matrix?
Caroline shares an example of a client who has moved through different stages of the AMM.
How has Caroline, as an advisor to these brands, used the AMM over the past year?
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Acadia
Connect with Caroline Adams
Get the Amazon Maturity Matrix
