What’s New with Instacart Advertising? with Juan Munoz - Episode 283
INTERVIEW WITH JUAN MUNOZ
DESCRIPTION
The episode features Kiri's conversation with Juan Munoz, a PPC Specialist at Acadia, where they discuss the recent changes on Instacart and what to look forward to in the future.
Make sure you tune in to find out more!
Before joining Acadia, Juan was a Sales Account Manager at Amazon, managing Key Accounts at the European level, focusing on the UK and Spanish marketplaces.
In his free time, Juan enjoys researching new emerging e-commerce markets, and going on hikes with his dog named "Whopper".
“Instacart is not a baby anymore.”
KEY TAKEAWAYS
In today’s episode, Kiri and Juan discuss:
What is Instacart and why should we be excited:
Instacart today offers self-service and managed ad services for more than 5,500 CPG brands.
IC built it right from the start
What did they introduce in 2022 - features
Juan’s personal experience with the changes
Change to CPC: $0.30 since January 10th
According to the Q3 2022 CPC report published by Pacvue, in Q3 2022 competitors like Amazon & Walmart had avg CPCs around $0.55-$1.17 and avg ROAS around 2.5 - 4X. Even the most heavily impacted accounts are predicted to still see lower than average CPCs and higher than average ROAS. 1.09 cpc, 4.8 roas
Streamlined ad creation process:
Promotions: Coupons, Stock up and save option:
Buy2, save 2: 46.8% of all shoppers used it – x2 sales!
Videos:
ROAS x15.87,,, ROAS x5.18
Video ad - both snacks
Both upper funnel and competitors. Placement and bidding are also important
Display:
ACOS of 21.5% ,,, ROAS X21
On-site only or network
What I want for Instacart in the future:
Negative Targeting
Pause KWs
Competitor targeting in Sponsored Display - Behavior Targeting
What has Juan changed his mind about:
A secondary type of platform
More budget? Yes
Reporting inside - Something to copy
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Acadia
Connect with Juan Munoz
