Amazon B2B and Other Marketplace Management Tales From Online Marketplace Director David Trinh - Episode 124

INTERVIEW WITH DAVID TRINH

 

DESCRIPTION

Today, David Trinh, the Director of Online Marketplace Sales at B-Air Intertex, joins us. David has had more than fifteen years of experience, working across different online marketplaces. He has also had a lot of experience in the B2B category, which is exploding right now, both on Amazon and on other channels. In today's episode, David discusses his career trajectory and he explains how he gained his experience in online marketing.

David started his career running a successful online action-figures collectible business with his father, where they manufactured highly-detailed action figures for collectors, and distributed them on eBay. Later, David decided to get onto Amazon, with the idea of selling cell phone accessories. Although the market was over-saturated, and he was unable to recover after the recession, this venture was still a great learning experience for him. David then joined Newegg-Rosewill (Newegg's inhouse brand), to run their Amazon account. About two years later, David found his way to Monoprice, where he stayed for eight months until he was poached by B-Air Intertex, which is where he is, currently.

Be sure to tune in today, to find out about David, his career, and what he has learned about the B2B market.

“What’s great about Amazon Business is that you can have these quantity discounts, and that’s really driving these buyers to buy!”
— David Trinh

KEY TAKEAWAYS

  • David talks about his journey, and how he got into e-commerce.

  • Moving over to Newegg-Rosewill was an awesome experience for David. 

  • At Newegg-Rosewill, David was mainly taking care of the 3P seller side of things around the time that Amazon's PPC platform was rolled out, so he was able to use that platform to grow their account tremendously. 

  • David talks about his experience at Monoprice, which was in the Consumer Electronics category.

  • Monoprice was where David started building his momentum and his understanding of Amazon. 

  • At Monoprice, David learned how the ordering algorithm went, in the Vendor Central space.

  • Once the self-service promotion platform was rolled out, David was able to get a grip on how that algorithm worked.

  • B-Air Intertex is a water-damage company, selling industrial water-damage restoration equipment. 

  • Some advice to avoid resellers taking advantage, when setting up deals.

  • David explains why 80-90% of B-Airs sales still come from consumers.

  • David's take on how to best divide your time and budget between Amazon, eBay, Newegg, and other industry-specific marketplaces.

  • Dabbling in international markets. 

  • Staying up to date with Amazon and all the other channels.

MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

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