Takis Renaissance and Keeping Up with Amazon - Episode 125
INTERVIEW WITH MONIQUE BEECHER
DESCRIPTION
Today, we have Monique Beecher, from the CPG brand Barcel, joining us. Monique, who is also a client of Bobsled Marketing, has been in CPG industry for about thirteen years. In today's episode, she talks to us about her accomplishments and the challenges she has faced in her role at Barcel, and about what is happening currently, with the Takis brand.
Monique is the National Account Executive leading the e-commerce channel for the popular snack brand Takis. She has had a lot of different experiences before, in grocery, mass merchandising, and value channel. Now she is exploring the new world of e-commerce, and she's looking forward to finding out what will be coming down the fast-growing e-commerce channel in her journey, going forward.
Tune in today, for more!
“We wanted to take the reigns back and make sure that our brands were represented in the way that we wanted them to be represented.”
KEY TAKEAWAYS
Monique talks about her accomplishments in her role at Barcel over the last two years.
Coming into an environment where other people are already selling her brand was challenging for Monique.
Unauthorized third-party sellers were selling the Takis brand on the Amazon.com platform without their knowledge. They were not representing their brand well.
Barcel wanted to take back the reigns and ensure that their brands were represented in the way that they wanted them to be represented.
They got help from Bobsled Marketing and that allowed them to set up storefronts and upload more relevant content that was aligned with the way that they wanted to be represented, as a brand.
Takis is undergoing a renaissance. They are now the hot new snack for middle-schoolers.
The Gen Z generation is very brave and intense, and they're seeking snacks with similar characteristics to theirs.
Some of the things that Monique has done that have amplified the Takis product.
Takis has allowed the consumer to have continued engagement on social media. This lets the consumer feel like part of the brand.
CPG brands face some big challenges when pivoting in an Amazon and e-commerce environment. Monique offers some advice for her peers who need to be catalysts for change and growth within their companies.
With the help of Bobsled Marketing, Takis was able to navigate the Amazon platform and understand its rules.
Monique explains how to listen to consumers on Amazon.
Monique talks about what she is excited about, in 2020.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Monique Beecher
Find out more about Barcel
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