Amazon’s Sports Investments and Ambitions - Episode 354

🎙️Interview with Scott Ohsman and Ken Beemer

DESCRIPTION

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia. In addition to our guests just being generally fun and interesting people to talk to, they are also dyed-in-the-wool sports fans, which is perfect for today’s topic.

We’ll be diving into the increasingly dynamic and expansive role that Amazon plays in the world of live sports, its impact on advertising, and what it means for brands and consumers alike.

Make sure you tune in to find out more!

RESOURCES

“In the next three years, you’re going to see a disruption of cost-per-click, cost-per-million, impression-per-million, CPMs, and all the other acronyms that are dealing in great media. Brands are going to be able to buy space that they have never been able to afford before. And that’s the disruption, that’s the change, that’s the exciting part.”
— Scott Ohsman

KEY TAKEAWAYS

In this episode, Julie, Scott, and Ken discuss:

  • Sports broadcasts, ads, and watching live games.

  • Amazon Prime is a vortex for drawing consumers into its ecosystem.

  • Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.

  • Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.

  • Live sports could boost Amazon Prime sign-ups and leverage content for retention.

  • Amazon’s scale allows for significant brand advertising with trackable results.

  • Amazon's investments, including Thursday Night Football and NBA rights.

  • The role of partnerships with entities like Dude Perfect to target younger demographics.

  • The need for a new mindset regarding Amazon advertising.

  • Full-funnel marketing and evolving metrics over the next three years.

  • Testing new opportunities on connected TV.

  • Sports broadcasting’s evolution from major networks to tech players like Amazon.

  • Legacy deals and the transformative role of tech giants.

MENTIONED IN THIS EPISODE

Connect with Scott Ohsman, VP of Digital Commerce at Quickfire

Listen to Scott’s Podcast: Always Off Brand

Learn more about Quickfire

Connect with Ken Beemer, Director of Retail Client Growth at Acadia

Connect with Head of Retail Marketplaces Services Julie Spear

Learn more about Acadia

Season 2Julie SpearComment