Navigating a 2P→3P Transition - Episode 353
🎙️Interview with Tyler Dixon From Reduce
DESCRIPTION
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
In this episode, we’re joined by Tyler Dixon, E-commerce Manager at water bottle company Reduce.
We’re diving into Tyler's background and his leading role at Reduce, the brand's transition from a 2P reseller model to a 3P seller model on Amazon, and the key trends he's observing in the industry.
Make sure you tune in to find out more!
“Don’t rush the process. Ensure that you have functional leadership support from the top down. If you’re changing from a reseller to a 3P as a brand, you will enter new territories with your cross-functional teams for the first time.”
KEY TAKEAWAYS
In this episode, Julie and Tyler discuss:
Tyler's broad experience across sales, account management, finance, and e-commerce has helped him connect cross-functional teams and bring creative ideas to his current role.
When evaluating 2P vs 3P selling models on Amazon, brands need to carefully consider what will help remove obstacles and achieve goals, and get full leadership buy-in on the transition.
The transition from 2P to 3P should not be rushed - take time to plan it out, get functional support, and find the right agency partner.
Differentiating your brand and building brand equity on Amazon is more important than ever.
Reduce is paying attention to trends like hydration bottles becoming fashion accessories, and developments in Amazon's fulfillment programs and services for brands.
MENTIONED IN THIS EPISODE
Connect with Reduce E-commerce Manager Tyler Dixon
Learn more about Reduce
Connect with Head of Retail Marketplaces Services Julie Spear
Learn more about Acadia
