Chris Perry, a Leader of Change in Ecommerce - Part 1 - Episode 134
INTERVIEW WITH CHRIS PERRY
DESCRIPTION
Today we are joined by Chris Perry, VP / Senior Director of eCommerce, Keynote Speaker & Educator, well known in the ecommerce industry as an entertaining and provocative thought leader. He is talking about his background and his passion for ecommerce, and all the changes that are happening right now.
Make sure to tune in today!
From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, Chris has led ecommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
“In the Maslow’s hierarchy of needs, if we’re kind of going towards fulfillment and self-attainment, what is all of this for if we’re not helping something live on to the next generation?”
KEY TAKEAWAYS
Chris gives us the backstory on why he feels so strongly about helping large organizations “figure out” ecommerce.
What he learned at Reckitt Benckiser.
Many successful leaders are facing the same challenge and realizing that disruptive change is for more than one person.
The ultimate goal for ecommerce team is to ensure that their companies stand the test of time.
What kinds of questions large companies are facing when moving their business online?
Chris recommends three books that have greatly influenced his life.
What industry-related change will happen that few others seem to see?
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Chris Perry
Learn more about Bobsled Marketing
Learn more about Leaders of Change
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