Why Brands Need to Keep Advertising During COVID-19 Crisis - Episode 133
INTERVIEW WITH STEFAN JORDEV
DESCRIPTION
Welcome to another episode of Ecommerce Braintrust! Today we are joined by Advertising Director Stefan Jordev, a true subject matter expert here at Bobsled Marketing. Stefan joined us to talk about advertising during the pandemic and different tactics to be used depending on the brand’s goals.
Tune in today to learn more about different advertising strategies and obstacles brands are facing right now.
“It all comes down to this - I think if you have inventory on Amazon at the moment, there’s a huge opportunity.”
KEY TAKEAWAYS
There are different kinds of obstacles sellers on Amazon are facing right now - having enough inventory, switching to FBM, shipping restrictions etc.
Sellers shouldn’t stop advertising, but focus on available products.
Stefan shares some of the strategies depending on what is the primary focus for some brands.
How to get lower cost-per-click rates?
What will recovery look like, when can we expect it to happen and what are the logical steps for the future?
Amazon Demand Side Platform and re-targeting tactics - will it make a difference?
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Stefan Jordev
Learn more about Bobsled Marketing
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