Covid Amazon Trends - Episode 131
KIRI’S REVIEW OF CORONAVIRUS IMPACT ON E-COMMERCE
DESCRIPTION
Welcome to another episode of Ecommerce Braintrust podcast! Your host, Kiri Masters wanted to take a break from regular schedule and talk with you directly about trends we’re seeing across Amazon and other marketplaces since the COVID-19 pandemic started.
With Amazon’s system changing on a daily basis, it is crucial to stay up to date and quickly adapt to whatever tomorrow brings us.
Tune in today to hear Kiri's recap of some of the trends that are affecting e-commerce at the moment.
“We are seeing a huge opportunity for especially smaller brands to cut through the noise and be more agile.”
KEY TAKEAWAYS
What trends we are seeing with Amazon and the brands who are navigating this time successfully?
Amazon is the only performing channel for some businesses.
Shoppers in browsing mode - online shopping is now entertainment.
Changes in buying behavior coupled with inventory out-of-stock issues: opportunity for smaller brands to improve visibility (this is particularly happening in the Food category).
Unexpected products becoming big hits - what can you do to take advantage of this trend?
Lipstick effect - people buying luxury lipsticks in order to treat themselves.
What is retail spending recovery going to look like?
People have relaxed shipping time expectations.
More browsing, more impressions, less conversions - adjust content accordingly and take advantage of the increasing popularity of Amazon Live Videos.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Kiri’s Article on Forbes
Find out more about Coresight Research
Get your free SOV analysis!
Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.