What Are Consumers Looking For? Retail Trends and Technologies Live From NRF Big Show - Episode 121

INTERVIEW WITH BRIAN WALKER, CHIEF STRATEGY OFFICER AT BLOOMREACH

 

DESCRIPTION

Today we’re coming to you live from the NRF Big Show in New York City with another knowledgeable guest. Brian Walker, the Chief Strategy Officer at Bloomreach is here to discuss the key theme of sustainability. In today's episode, Brian talks about the trends that he has seen at NRF, and the kind of technology we can expect to see rolled out in the retail space, particularly in an online context.

Brian has more than twenty years of experience in the digital commerce space, in a wide range of roles, as Chief Strategy Officer for SAP Hybris, as Vice President and Principal Analyst focused on Commerce Technology at Forrester Research, as Managing Director, Global Commerce Strategy at Accenture Interactive, and as Chief Strategy Officer at Amplience where he successfully repositioned the company to compete at the forefront of the enterprise headless content market. Brian has also worked for Amazon and his vast experience offers him so many perspectives. 

Tune in today and join the discussion! 

“Digital commerce is not new to any of us. We’ve worked in this market for a long time. But we see some maturation in using applied artificial intelligence and machine learning.”
— Brian Walker

KEY TAKEAWAYS

  • Brian explains why the NRF Big Show is interesting for him. 

  • Automation and optimization is currently a key trend.

  • Optimization and automation at NRF translates not only to the digital commerce environment but also to how it plays out in the omni channel and into the in-store environment.

  • Brian finds the trade show interesting because it is addressing retail more broadly and you also see solutions focused on the in-store fulfillment and customer service operations.

  • Digital commerce has become a huge part of the NRF trade show.

  • Although digital commerce is nothing new, it has matured with the use of applied artificial intelligence and machine learning.

  • Customers want to understand what things mean and how they will benefit from them.

  • Automation is very beneficial.

  • What optimization is all about.

  • Sustainability is top of mind for everyone.

  • What Gen-Z consumers are looking for.

  • Thinking about the implications of how you operate, the products you sell, how you facilitate product discovery, customer engagement, etc. 


MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

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