All About Amazon Attribution - Episode 107
STREAMING LIVE WITH BOBSLED ADVERTISING DIRECTOR STEFAN JORDEV
DESCRIPTION
Today we’re sharing with you a very exciting episode approaching the topic of Amazon Attribution. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, and we wanted to share this insightful discussion with our podcast listeners as well. So we’re kicking out a new format on the podcast, with this new series of live broadcasts breaking down various Amazon advertising and PPC topics.
This episode is all about what is Amazon Attribution, why Amazon is doing it, and why the program is so important to brand and advertisers. Tune in today, and if you want to contribute to our live broadcasts with new conversation topics, don’t hesitate to send us your messages on LinkedIn.
“When you are advertising to people that are on Amazon.com, you know they are ready to buy.”
KEY TAKEAWAYS
Kiri and Stefan discuss what Amazon Attribution is.
What Amazon Attribution can offer.
You can access metrics for any platform that you use to advertise.
Stefan explains how Amazon Attribution solves tracking issues.
How effective Amazon Attribution is.
Why is Amazon rolling out these features?
Should you advertise on Facebook and Google in addition to Amazon?
The best way of spending your advertising budget.
How Amazon Attribution has similarities with the DSP portal.
Having more metrics is always a great idea.
What are the alternatives for Amazon Attribution beta?
Approaching the program depends on each brand’s context.
Off-Amazon paid traffic versus DSP.
Differentiating between the strengths of each platform.
Understanding intention versus action.
Stefan’s note to Amazon sellers on how to find Amazon Attribution.
“Having more metrics is always a great idea.”
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Stefan Jordev
Learn more about Bobsled Marketing