Is Amazon Livestream a Good Marketing Channel? - Episode 108

CONVERSATION WITH KIRI MASTERS AND STEFAN JORDEV

 

DESCRIPTION

Today we’re sharing with you a very interesting conversation approaching the topic of Amazon Livestream. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, but since the technology was not on our side, we wanted to revamp the session and share this insightful talk with our audience. 

This episode is all about Amazon Livestream, an amazing top-of-funnel tool and a relatively new feature that brands on Amazon can use to connect with their Amazon customers and showcase their products in real-time. We’re talking about why Amazon is offering this feature, some real-life examples and what is the value it can bring for your brand. Tune in today, and if you want to contribute to our live broadcasts with new conversation topics, don’t hesitate to send us your messages on LinkedIn.

“Get ready, make it interesting and discoverable and then, of course, don’t lose your internet connection while doing it.”
— Stefan Jordev

KEY TAKEAWAYS

  • Kiri’s challenging experience with Live Streaming

  • Amazon Live versus Amazon Livestream

  • Who can use Livestream Creator App?

  • A real-life example from Wandering Bear Coffee

  • Why is Amazon offering this feature?

  • The value and advantages offered by live video

  • Driving sales with Amazon Livestream

  • Why Amazon Livestream is a top-of-funnel tool

  • Where are live videos being featured

  • How live video helps consumers discover brands

  • Amazon live streaming shows legitimacy and commitment

  • Amazon gets benefits as well from enabling live video

  • How Amazon is resembling more and more a social media platform

  • The mobile experience of Amazon Livestream

  • What promotional features are available while you live stream

  • Stefan wrote a best-practice article about Amazon Livestream

  • Stefan’s tips on how to succeed with this program

MENTIONED IN THIS EPISODE

Season 2Kiri MastersComment