Career Stories: Amazon Vendor in the Consumer Tech Category, Nick Giulioni - Episode 112

WHAT’S THE MOST STRATEGIC BUSINESS MODEL FOR YOUR BRAND?

 

DESCRIPTION

Our guest for today's show is Nick Giulioni. Nick has been on the marketplace management side of e-commerce for the last ten years. He started his career as a buyer for Newegg but soon realized that it was not where he wanted to be. He subsequently moved through several different electronics companies such as D-Link or TP-Link, using the networks he had built at Newegg to move from one position to the next. More recently, he has been managing Amazon for tier 1 vendors in the electronics and gaming category. 

In today's episode, Nick shares his story and experience, he talks about the kind of accounts that he was handling for the various gaming and electronics companies he used to work for, he discusses the down-side of being a vendor, and he shares something important for brands to consider when selecting a strategic business model that would be the best fit for them. Tune in now, for more.

“Vendor Central is a really interesting model and, with limited distribution, it’s probably the best option for a lot of brands.”
— Nick Giulioni

KEY TAKEAWAYS

  • Nick explains why he didn't want to pursue a career as a buyer.

  • There's been some explosive growth within Amazon's electronics and gaming categories over the last five years.

  • Nick discusses the various options that are available for vendors on Amazon.

  • Price control and making money become more difficult larger-scale distribution, particularly on the side of Vendor Central.

  • Nick explains why he is so passionate about Amazon's Seller Central model.

  • Nick discusses the brands that he still considers to be a good fit for Vendor.

  • Where Nick has been most successful.

  • Some of the challenges that he has had to face.

  • Where Amazon appears to profit the most.

  • What Nick believes that the future holds for Amazon.

  • There are some great marketing tools on Seller Central that aren't available on Vendor Central.

  • Will brands get into trouble with Amazon for moving from Vendor to Seller? Nick offers a viable solution.

  • With Amazon's permission, Nick started a 3P store to be part of their awesome Renewed Program.

  • Nick shares something important for all brands to acknowledge and figure out, moving forward. 


MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

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