The Untapped Potential of YouTube Advertising in Ecommerce - Episode 113

INTERVIEW WITH BRETT CURRY FROM OMG COMMERCE

 

DESCRIPTION

Today, Brett Curry, the co-founder, and CEO of OMG Commerce joins us on the show to talk about YouTube advertising. In Brett’s extensive experience, these ads generally tend to be under-utilized, which is rather unfortunate considering that YouTube is the second most visited site on the web, and it's the fastest growing social media platform for millennials and Gen-Zs.

Brett is the CEO of OMG Commerce, an e-commerce marketing agency and a Google Premier Partner. He opened his first marketing agency in 2003, and then in 2004 he launched his first search engine marketing campaign. Brett has written The Ultimate Guide to Google Shopping, which was published by Spotify. He is the host of the E-Commerce Evolution Podcast, where they talk about what's new and what's next in e-commerce. Tune in to find out more.

“You have to get the creatives right, so you can’t just throw a YouTube ad together and hope for the best. It needs to be a good video that hooks and engages people.”
— Brett Curry

KEY TAKEAWAYS

  • Brett explains why YouTube ads are flying so much under the radar for e-commerce brands.

  • There seems to be an idea out there that running Facebook ads is easier than running ads on YouTube, so a lot of money that could be going into YouTube is going to Facebook right now.

  • There's a general misconception that YouTube assets are hard to create.

  • You have to get the creatives right on YouTube, so you can't just throw an ad together and hope for the best. It needs to be a good video that hooks and engages people and makes them want to take the next step. 

  • With Facebook, you can iterate a little faster than with YouTube.

  • Brett has noticed that usually, only about ten percent of the people at large e-commerce conferences are running YouTube ads.

  • It takes creativity to make a good video ad for YouTube.

  • You don't need to have a huge budget for a YouTube ad to be created.

  • Brett explains the difference between running ads on Facebook and running them on YouTube.

  • You need to hook people within the first one to five seconds of a YouTube ad.

  • Brett explains how the True View format works. This is one of the advantages of advertising on Youtube, and it differentiates Youtube from all the other platforms.

  • Brett shares some examples of YouTube ad-types that work.

  • Humor works, but it can be tricky.

  • Some tips for targeting with YouTube ads. 

  • Everyone uses YouTube!


MENTIONED IN THIS EPISODE

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