Is It Time to Prepare for Voice Commerce? - Episode 116

INSIGHTS FROM BART MROZ OF SUMO HEAVY

 

DESCRIPTION

Today we have Bart Mroz, the co-founder, and CEO of Sumo Heavy, joining us on the show to talk all about Voice Commerce. Voice-activated assistants are at the cutting-edge of commerce right now, and earlier this year, Bart compiled some interesting consumer research at Sumo Heavy, about shopping behavior and voice-activated assistants, like Alexa. He found that most of the respondents to his survey still use voice-activated devices regularly, despite a recent report about a snippet of a couple's private conversation having been shared with their contacts.

In today's episode, Bart talks to us about Voice, the pros and cons of using this technology, and where it's going next. Tune in now, to find out more!

Sumo Heavy is a digital commerce consulting and strategy firm established in Philadelphia. Bart is a serial entrepreneur with more than a decade of business management and technology experience, and a thought leader who has been published in top e-commerce publications, including Internet Retailer and AdExchanger. Listen in today, to hear what Bart has to say about Voice - the next frontier.

“People will give up privacy for convenience. Privacy, at the end of the day, is pretty much dead.”
— Bart Mroz

KEY TAKEAWAYS

  • Most of the respondents to Bart's research, as well as Bart himself, are regularly using voice-activated assistants.

  • Voice-activated devices fit the way people work. 

  • In Bart's opinion, Voice is going to be big.

  • Bart talks about the consumer survey that he did earlier this year.

  • What the results of the survey revealed.

  • People will be getting more and more voice-activated devices because voice-activation is being built into more and more things.

  • Looking at the sentiment of consumers around issues of privacy and voice-activated assistants.

  • Privacy is pretty much dead because any interaction you have is tracked.

  • People will give up privacy for convenience.

  • Bart discusses what he, and the consumers in his research, are using Voice for.

  • Where Bart sees things going with Voice.

  • Talking about Voice shopping.

  • The way that branding and advertising are set to mingle in the future.

  • Bart talks about the work that's done at Sumo Heavy


MENTIONED IN THIS EPISODE

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