What's Coming in 2020 - Episode 117

KIRI'S YEAR-END RECAP & PROJECTIONS

 

DESCRIPTION

We've reached the end of 2019! It has been a very busy year and we're looking forward to moving into 2020 with lots of new projects and exciting ventures!

Our industry is changing very quickly and in today's episode, Kiri will be talking to us about the highlights of 2019 and what lies ahead, in the coming year, for herself, the podcast, Bobsled marketing, and for the industry. Tune in today to hear Kiri's recap of some of the prominent things that happened this year, and her projections of what will be happening next year, in 2020.

“I think that Amazon is going to absolutely charge through 2020 with a massive grocery push.”
— Kiri Masters

KEY TAKEAWAYS

  • Kiri discusses Amazon's great vendor purge at the start of 2019.

  • There have been a lot of improvements made to the content and advertising on Amazon, over the last year.

  • Why the increasing pace of Amazon is exciting and promising for it, as a platform.

  • The number of changes, both big and small, to Amazon's advertising has been a major highlight of this year.

  • Some of the fantastic new features that were rolled out by Amazon this year.

  • Every year, Prime Day gets bigger!

  • This year, Kiri co-wrote and published her second Amazon-related book, called Amazon For CMOs. (Her first book is called How To Do Amazon.)

  • What's been happening with Bobsled Marketing this year.

  • All about The Marketplace Institute, which Kiri launched in 2019.

  • Bobsled has partnered with Kenshoo this year. They offer very detailed reporting and automation capabilities for Amazon PPC and other platforms.

  • The Amazon for CMOs Podcast will be launched in 2020.

  • The events that Kiri will be attending next year.

  • Walmart has announced that they're going to have a PPC-model advertising system that will include an API. This will make them more accessible to many more sellers.

  • About Fresh, Amazon's grocery delivery service.

  • Kiri shares her predictions for 2020.


MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

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