Lift Your Table - Supporting A Minority Owned Business - Episode 171

INTERVIEW WITH BETHANY SMITH

DESCRIPTION

In 2020, Bobsled ran its first pro-bono program. We, along with 2 of our partners, Ad Badger and Lemonlight, decided to support a black-owned enterprise with Amazon account management services and ran a search for a company that we felt would benefit from this initiative and pass these benefits on to their community. We were so pleased to find Lift Your Table in our search and award the pro bono program to them.

Bethany Smith is President and Co-founder of B Team Solutions, an explosive WBENC and NMSDC-certified (woman and minority-owned) manufacturing company located in Palm Desert, CA. The companies’ main product, Lift Your Table® Folding Table Risers, is a product that quickly raises the height of most folding tables from seated height to counter height or higher…with no tools required.

Make sure to tune in to find out more about our collaboration!

KEY TAKEAWAYS

  • Lift your table and save your back! - working from a table that’s positioned too low often causes back pain and neck strain

  • The biggest consumer base are people working from home that want a sit-stand desk option, and people that are doing things like crafting and sewing

    • On the B2B side, warehouses and retailers (Nordstrom) - surge in sales during Covid-19 crisis

  •  Before Bobsled - manufacturing and packaging issues (service based company, confusing and mixed up variations (large number of returns and exchanges), images 

    • Redesigning Amazon presence

  • Thinking outside of the box - Amazon has a rigid way of saying how you can list your variations, Bobsled team figured it out

    • 15-16% returns in some months, now down to 8%

    • Exponentially increased ability to compete in this category

    • Continuing to grow - availability to people buying folding tables

  • Advice for other minority businesses - it is possible!

MENTIONED IN THIS EPISODE

Season 3Kiri MastersComment