Replay: Should Amazon DSP Be in Your 2020 Marketing Mix? - Episode 170

INTERVIEW WITH RACHEL STREET

 

DESCRIPTION

Today we are replaying one of the most popular episodes in 2020, about Amazon’s Demand Side Platform. In this episode Rachel Street and I are diving into what DSP is, who is it suited for, what can you expect of investing in this platform, is it the right fit for your brand, is it going to be like PPC, and how to improve your chances for success and get the best ROI out of DSP.

Make sure to tune in! 

“Amazon’s Demand-Side platform is an impression-based marketing platform, so it operates a little differently to traditional search, or PPC ads.”
— Rachel Street

KEY TAKEAWAYS

  • Over the last two years, the Amazon advertising team has emphasized growing the platform.

  • The Amazon advertising team has been coming out with new features that elevate the Amazon platform.

  • The Amazon advertising team has taken a holistic approach to their marketing of the platform.

  • Amazon's DSP is an impression-based marketing platform.

  • Amazon's Demand-Side Platform operates a bit differently from traditional search or PPC ads.

  • Customers can be targeted much more broadly in DSP.

  • DSP is a better way to target customers at each stage of the sales funnel. 

  • The pros and cons of the DSP platform.

  • The incredible insights that DSP offers.

  • The DSP platform does come at a higher cost.

  • The kind of brand that DSP is best suited for.

  • What the spectrum of advertisers on the DSP platform looks like.

  • Some tips for people who are considering DSP.

  • DSP is not a self-service platform.


MENTIONED IN THIS EPISODE

  • Win a copy of Kiri's book, Instacart for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com.

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