Looking Forward to Prime Day [Part I] - Episode 340
🎙️Interview with Amazon Advertising Expert & Retail Media Specialist at Acadia, Dusan Tepavac
DESCRIPTION
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the biggest e-commerce events of the year.
In this discussion, we are joined by guest Dusan Tepavac, a seasoned Amazon Advertising Expert and Retail Media Specialist at Acadia, who shares his expert insights on preparing for Prime Day with paid media strategies, audience targeting, and leveraging Amazon's advertising ecosystem.
Make sure you tune in to find out more!
“If you already have the best organic position, you want to maintain that, but if you don’t, you want to push those keywords higher and higher. Because during Prime Day, CPC could be quite expensive.”
KEY TAKEAWAYS
In this episode, Julie and Dusan discuss:
Introduction to Prime Day Preparation
Prime Day: Enhanced Capabilities and Strategies
Integration of AMC and DSP for advanced audience targeting
Focus on shoppers’ behaviors and the advantages of new tools in Amazon’s ad ecosystem
Optimizing Budgets with AMC Insights
Strategic use of AMC for competitive advantage
Planning budgets based on insights to gain better ad placements
Brand-Specific Trends and Client Concerns
Discussion on brand trends and expectations during Prime Day
Approaches to handle profitability concerns and promotional investments
Promotional Strategies and Importance of Prime Exclusive Discounts
Discussion on varying strategies of discount percentages and full catalog promotions
Significance of Prime Day badging for visibility and conversion rates
Emphasis on the importance of the traditional summer Prime Day over other sales events
Prime Day Preparation and Key Focus Areas
Detailed strategy on keyword focus, organic ranking, and budget adjustment
Importance of addressing both branded and non-branded spending as Prime Day approaches
Tactical Shifts Closer to Prime Day
Adjustment of strategies focusing more on non-branded spending closer to the event
Recommendations on campaign types and budget distribution for maximum impact
Strategies for Brands Not Participating in Prime Day Promotions
Tactical adjustments for brands not offering discounts during Prime Day
Use of day-parting to manage budget and visibility effectively during peak times
Post-Prime Day Strategy
Managing ad budgets and strategic focus following Prime Day
Using data from Prime Day to inform ongoing strategies and upcoming promotional events
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Amazon Expert Dusan Tepavac
Connect with Head of Retail Marketplaces Services Julie Spear
Stay tuned for part II next week!
