Looking Forward to Prime Day [Part II] - Episode 341
šļøInterview with Acadia Project Manager, JoĆ£o Couceiro da Costa
DESCRIPTION
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadiaās Head of Retail Marketplaces Services Julie Spear.
Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, JoĆ£o Couceiro da Costa, an experienced account manager from Acadia's retail team.
In this episode, we're unpacking everything from the operational strategies to the creative reporting styles JoĆ£o employs. Heāll share his innovative approach to Prime Day preparations, including extending promotional periods and focusing on profitability over mere revenue gains.
Make sure you tune in to find out how to enhance your e-commerce momentum for one of the biggest online shopping events of the year!
āThis year we are going as granular as we can. When you have long-standing relationships with the client, and if you have been a brand owner for a long time, you know exactly what makes your account tick, what makes your products move in one direction or the other. ā
KEY TAKEAWAYS
In this episode, Julie and JoĆ£o discuss:
Introduction to Prime Day Preparation
JoĆ£o's Reporting Style
Speculations on Prime Day Dates based on inventory deadlines and deal submissions.
Discussion on the historical scheduling of Prime Day.
Changes in Prime Day Strategy for 2024
Shift from focusing on top-line revenue to prioritizing profitability and sustainability.
Impact of Amazon's new fee changes on sellersā profitability.
Emphasis on operational efficiency due to increased inventory-related fees.
Strategy to extend promotional periods to smooth out demand spikes.
Consumer Response to Expanded Promotional Periods
Consumer fatigue and their adaptation to frequent sales events.
Maintaining traditional Prime Day despite overall promotional dilution.
Strategic Focus for Prime Day 2024
Increased emphasis on subscription-based promotions and retention.
Shifting focus from one-time sales to subscription models during Prime Day.
Preparation for Prime Day
Utilization of tiered cataloging to manage promotions effectively.
Importance of updating product descriptions and brand narratives for Prime Day.
Impact of Promotional Strategies on Organic Ranking**
Boosting organic rankings and brand visibility.
Strategies to optimize listings and storefronts
Influence of Amazon on Retailers Worldwide During Prime Day
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Project Manager, JoĆ£o Couceiro da Costa
Connect with Head of Retail Marketplaces Services Julie Spear
Donāt forget to check out part I with Dusan Tepavac!
